Upload your Instagram Insights screenshots and Brika's AI returns a viral score (0–100), a hook strength verdict, and a skip rate diagnosis, free and with no account required.
We'll read the caption, thumbnail, and public stats. For skip rate, watch time, and audience data, add your Insights screenshots below.
Free · no signup required for your first analysis
How the AI Reel Analyzer works
Where do I find these screenshots?›
1
Instagram → Profile → Reels (not posts) → tap 3 dots under share → Insights
2
Screenshot any tabs (Overview, Engagement, Audience), up to 8 images, then upload above
What every analysis includes
Frequently asked questions
Is this Reel analyzer free?
Yes. The AI Reel Analyzer is completely free to use with no account required. You can analyze one Reel per session; Brika account holders get unlimited weekly analyses.
Do I need an account?
No. The analyzer works with no signup. An account is only needed for creator tracking, watchlists, and the Content System.
What screenshots do I need from Instagram Insights?
Upload up to three screenshots from Instagram's native Reel insights: the Overview tab (views, reach, watch time), the Engagement tab (likes, comments, shares, saves), and the Audience tab (demographics, traffic sources). At minimum, the Overview screenshot is required.
How is the viral score calculated?
The viral score (0–100) is a weighted combination of watch time retention, skip rate, share rate, save rate, non-follower reach percentage, and engagement rate relative to Instagram benchmarks. A score above 70 indicates strong viral potential.
What Instagram Reel metrics does the AI analyzer look at?
The analyzer reads your Reel's Overview, Engagement, and Audience insight screenshots. It extracts views, accounts reached, average watch time, follows from reel, profile visits, likes, comments, shares, saves, skip rate, like rate, share rate, save rate, follower vs non-follower split, top age group, gender split, top country, and top traffic source.